London Fashion Week Daily

At 10 am today (Monday), designer Antonio Berardi will unveil his a/w 10 presentation to the attending fashion press. Here, exclusively for The Daily, the designer posts his diary in the lead up to his show.

01:30AM
This is the beginning………Tati, who opened the Marc Jacobs show, an Argentinian with attitude and plenty of sex appeal, making it a happy start to the day. Oh how we smiled. And it was down to business, it is 1.30am, the day of the show, which will take place in 8 and a half hours. REWIND……..

Shoreditch studios, Batemans Row, and the procession starts early…

01:35:26
Leona

01:34:14
Jo Jones and Tamsin Blanchard

01:37:15
Me and Sophia, the calm before the storm ……

01:38:43
TAO……..PREVIEW………!

01:39:49
Swarovski 3D embroidery, PREVIEW !

01:41:27
Then it’s down to last minute embroideries…You know I love all things Swarovski, but hopefully this time we’ve been clever, as things are almost 3 dimensional.

01:42:43
Gucci Westman from Revlon for make-up, The Brilliant Malcom Edwards with John Freida products a plenty making bonces look like they should… and then the arrival of Agent Provocateur… sheer heaven !

01:43:36
The saga continues however long into the night and into the next day as we are still here, Mr. Berardi can be evil when it comes to fittings, in there with a magnifying glass, checking for loose threads and gained millimeters which shouldn’t be there. Isn’t it about precision this season? Or every season come to think of it ?

01:45:00
David on Louboutin duty…….
both stars in their own right

01:46:10
Graziella the Great . Head Honcho and chief whip!

No rest for the wicked !

06:28
Just got back to the hotel from the fittings studio , everything is now finished. Shave, shower and caffeine, and off to the venue in half an hour. This is the reality, no sleep, no massage and no ego! Be careful what you wish for !!!!!