This year, Fashion East celebrates its tenth anniversary, and founder Lulu Kennedy invited Heikki Salonen and newcomers Felicity Brown and Simone Rocha to the party. Inspired by skateboarding style and pioneer America, Salonen opened the show with a series of frayed cheesecloth shirts, ragged-skirted dresses, destroyed ponchos and those now-signature sawn-off tailored jackets, all teamed with socks and Birkenstocks.
Next up was Felicity Brown, and from her beautiful raw-edged ruffled cocktail dresses its clear that Brown learned more than a thing or two from her tenure at Lanvin. From teal to raspberry sorbet, French blue to red and soft pink, every look was nothing short of delicious.
And finally to Simone Rocha, John Rocha’s daughter, who graduated from Central Saint Martins in February this year. The work of Francis Bacon and the cemetery in Hong Kong where her grandfather is buried stirred her imagination, translating into deconstructed white shirting with a play on sheer. Good news for those coveting her headpieces – they’ll be available in Topshop.
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