Tuesday 9 February 2010
Reporting from fashion’s front line, The Daily is the voice of London Fashion Week. This most glamorous of newspapers is produced live each season direct from Somerset House – the hub of LFW – and so enjoys an unrivalled access-all-areas presence across London Fashion Week. Now in its sixth season, The Daily has established itself as an influential, integral, inclusive part of the LFW creative scene and debate.
Combining the speed of a daily newspaper with the style of a monthly glossy, The Daily delivers news, trends, analysis, in-depth designer interviews and people-watching features direct from the front row and exclusively from backstage. Every issue has breathtaking visuals, with original, in-the-moment pictures and live illustration, the paint just dry before the newspaper prints. The voice of The Daily is fresh, witty, modern, provocative, considered, fun and informed, and it all comes together in a beautifully designed broadsheet package that captures the cool for which London fashion is renowned. After the event, each issue of The Daily becomes a keepsake and reference point for that day in Fashion Week.
As well as the four issues of The Daily published live each LFW and distributed at Fashion Week and in and around London, The Daily has a year-round blog presence to help satisfy its 200,000 fashion-forward readers. These comprise fashion’s opinion makers, writers, designers, models, stylists, PRs, buyers and, of course, ABC 1 fashion-focused folk. These are women and men who know why they wear what they wear, and know also that, thanks to the bi-annual copies of The Daily they keep in their bedside drawer (for those late-night emergency consultations), they will be six months ahead of the super stores and the style glossies.
The Daily was founded in September 2008 by Cat Callender (ex Elle and Telegraph Magazine) and Jenny Dyson (ex Vogue and publisher of Rubbish), and its team of writers includes some of the biggest names in British fashion journalism today: Rebecca Lowthorpe (Elle), Sarah Bailey (Harper’s Bazaar), Anna-Marie Solowij (Vogue), Sarah Mower (Style.com), Lauren Cochrane (The Guardian), Melanie Rickey (Grazia), fashion commentator and broadcaster Caryn Franklin, and Orange Prize Winning novelist Linda Grant.
Current sponsors and advertisers in The Daily similarly reflect its fashion credentials and broad reach, and include Chanel, H&M, Tiffany, Asos, Harvey Nichols, Mac, Karen Millen, Mulberry, Gap, the Royal Academy and One Aldwych. In The Daily, these brands are confident they can tell their story to the most style- and fashion-literate audience, both in and around London, and, thanks to The Daily’s mail shots, globally.
The Daily is the perfect ambassador for London Fashion Week. Even if you weren’t at the shows, you’ll believe you were with The Daily.